What a Day for Whataburger

NBC 5 News

What a day for Whataburger!

The Texas-based burger chain celebrated its name on Monday.

On June 23, 1950, the Texas Secretary of State’s office authorized the trademark for the name Whataburger.

“Whataburger is a name that perfectly describes the product and is recognizable to Texans across the state,” Secretary Nandita Berry said. “I’m proud the first trademark came from our office.”

Whataburger opened its doors in 1950 when Harmon Dobson opened the first store as a small roadside burger stand in Corpus Christi.

Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his burgers: 'What a burger!'

In 2001, the 77th Texas Legislature officially designated Whataburger as a “Texas Treasure.”

“We’re proud Whataburger was founded in Texas,” said Secretary Berry. “We’re prouder still that every day they continue to choose our state as their headquarters.”

Today, Whataburger’s headquarters are located in San Antonio. It boasts more than 750 locations in 10 states and sales of more than $1 billion annually.

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