Women's pay and health care are taking over the headlines in the Texas governor's race, and for good reason: Women comprise the majority of voters.
Rules for wage discrimination lawsuits and equal pay policies took center stage last week, and Planned Parenthood Votes announced its entry into the election scrum to highlight women's health issues.
Democrats know that Wendy Davis can't make it to the governor's mansion without female supporters turning out in big numbers.
U.S. Census data shows that in the 2012 general election, 4.72 million Texas women cast ballots compared to 3.92 million men. Campaigns also believe women are less likely to vote straight-party tickets, taking the time to choose individual candidates.