How Will Target's New Disney Shops Compare With J.C. Penney's

There's a lot of Disney merchandise out there, but there's also a pecking order for it. Target's recent partnership will add to the cascade of Disney toys and apparel that was a nearly $5 billion business last year. Will consumers know the difference? Disney, a worldwide mega brand, is planning to open 25 shops inside Target stores by Oct. 4 including five stores in Texas located in Allen, Austin, Euless, Spring and Pasadena. The launch is timed with the new assortment of merchandise from Disney's Frozen 2 and Star Wars: The Rise of Skywalter hits shelves.Target plans to add Disney shops in 40 more stores in Oct. 2020.Target will sell some items that were previously only available at 300 Disney stores in malls and shopping centers, at its theme parks and on the Disney store on Amazon.   Continue reading...

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