Hasbro to Buy Peppa Pig's Owner for $4 Billion

Pre-school television favorite Peppa Pig is moving in with the Power Rangers, Transformers and Mr. Potato Head. Toymaker Hasbro Inc. will buy Entertainment One Ltd., the owner of the popular animated series, for about $4 billion -- marking its biggest acquisition ever, according to data compiled by Bloomberg. The deal adds the character and a suite of other kids media properties to its portfolio of bankable brands and positions Hasbro as a bigger player in the TV and movie segment. Under the terms of the all-cash transaction, Entertainment One shareholders will receive 5.60 pounds for each common share, which Hasbro said represents a 31% premium to its 30-day average price. Hasbro's shares slipped in late trading.   Continue reading...

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