Democrats Have a Major Branding Problem

The Democrats are having a major branding problem. Ever since they were blindsided by Donald Trump and lost the White House, they've been flapping around violently like a freshly caught fish on the dock, trying to figure out who's to blame for their near-terminal state.Now, the party is at an ideological crossroads, and like many others across the country, I'm not so sure I'm buying what they're selling anymore. The only message I can actually detect is rage. I really don't think their platform of resist everything will attract many people for any length of time. It's a little broad.Plus, it requires too much energy to resist everything. One or two things? Maybe. Everything? Doubtful.If the last presidential election taught us anything, it's that the Democrats of tomorrow will look nothing like they do today. There's a deep fissure between the leadership of the party and its constituents.  Continue reading...

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