fighting hunger

Fighting Hunger With Kroger This Holiday Season

Now – Dec. 24

NBCUniversal, Inc.

NBC 5, Telemundo 39, Kroger Dallas Division, and the Kroger Co. Zero Hunger Zero Waste Foundation are fighting hunger this holiday season and we need your help!

Now through December 24, visit any Kroger store near you and make a donation to help food-insecure families. Your generous donation will help North Texas Food Bank and Tarrant Area Food Bank feed families during the holidays.

"Hunger is a year-round issue, however, there is increased awareness during the holidays," said Erica Yeager, North Texas Food Bank's chief external affairs officer. "No one should face hunger alone."

NBC 5 and Telemundo 39 are honored to once again join Kroger’s annual hunger campaign, End Hunger Here, as food insecurity continues to be a chronic issue in North Texas.

"We have inflation that's going on right now, and it's just people who are struggling to make ends meet," said John Vatava, director of corporate affairs at Kroger. "So we're working with our Feeding America food banks here in North Texas; the North Texas Food Bank and Tarrant Area Food Bank, to raise money that's going to help them feed more people."

One in seven people is food insecure in Texas. It is even worse for children as one in five children does not know where their next meal will come from.

"In fact, the North Texas Food Bank is distributing more meals now than we did at the height of the pandemic. We're providing access to roughly 12.4 million meals a month. That's a 17% increase since just last March," Yaeger said. "So hunger exists in every ZIP code. It might be somebody you work with. It might be a child in your student's classroom. It might be a neighbor."

Making a donation is very easy at your local Kroger store. You can donate the $10 virtual food box, round up your grocery purchases to the nearest dollar, or make a donation of $1, $5, $10, at the checkout stand.

Our goal is to raise $1.3M this year – that’s nearly 4 million meals to be distributed to North Texans, but ultimately, our goal is to end hunger in our community.

NBC 5 and Telemundo 39 are Fighting Hunger
With Kroger to End Hunger Here

Now – December 24
Visit a Kroger Near You Today!
Donate a $10 Virtual Food Box
Round Up to the nearest dollar or make a donation of $1, $5, $10 or more!

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