Dallas Uses iPhone to Lure CEOs

City gives out 400 iPhones in effort to attract new businesses

By Stacy Morrow
|  Tuesday, Sep 15, 2009  |  Updated 5:29 PM CDT
View Comments (
)
|
Email
|
Print
Dallas Uses iPhone to Lure CEOs

Getty Images

The Apple iPhone 3G

advertisement

Dallas is sending 400 iPhones to CEOs across the country in a campaign to attract new companies to the city, Bloomberg.com reported.

“A lot of companies find that rather than restructure to cut costs, it’s cheaper to relocate,” Mayor Tom Leppert told Bloomberg. “If we get one relocation, it’s a major win.”

The iPhones contain messages from Leppert and other CEOs and information highlighting the city's lower tax rates and affordable real estate.
 
In the annual "state of the city" speech Tuesday Leppert told Dallas Regional Chamber members that the city has a superior business climate.
 
"We're doing things that allow businesses to be successful and that's not the case across the country," he said. "You look on the East Coast, you look at California, that's not the case -- and that's the comment I'm receiving from CEOs."

The Dallas Regional Chamber funded the $250,000 cost for the program, which was developed free of charge by Dallas-based TM Advertising.

AT&T, the exclusive carrier of the iPhone, recently moved its headquarters from San Antonio to Dallas.  The company joins newcomers Tenet Healthcare Corp and Comerica in downtown Dallas.

Leppert told Bloomberg.com that AT&T and Tenet are each bringing about 600 new jobs and helping to expand the city's tax base.

Get more: Bloomberg News

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Get NBCDFW on Mobile!
Get NBCDFW's free news and weather... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out