The Texas Parks and Wildlife Department is seeking official corporate partnerships for the first time as the agency continues to struggle with the effects of budget cuts, drought and wildfires.
Agency officials said Wednesday they planned to offer use of their logo and brand while promoting companies in exchange for much-needed cash.
State governments across the U.S. have faced growing deficits, but industry officials said Texas may be the first to tie its parks department to contract-based corporate partners.
The agency has suffered a 21 percent budget cut as the Legislature struggled with a $27 billion shortfall. It oversees state parks, and issues hunting and fishing licenses.
Marketing director Darcy Bontempo said significant sources of revenue were lost through wildfires, including one that destroyed 90 percent of Bastrop State Park.