The city of Dallas is renaming a stretch of Cedar Springs Road in honor of Southwest Airlines founder Herb Kelleher.
The stretch of road between Mockingbird and Love Field Airport, the airline's home field, will soon bear the name Herb Kellher Way.
The street's name is apropos for a colorful businessman who is often credited with forgoing tradition and doing things his own way in the airline business. Most notably that includes finding great success in building the low-fare, low-frills carrier model that primarily serves secondary airports.
Kelleher started the business with service to Houston and San Antonio out of Dallas with just three airplanes. The airline now has more than 500 aircraft in service and serves 72 cities nationwide.
The sign for Herb Kelleher Way will be unveiled next Monday at 10:30 a.m. during a ceremony at the Danny L. Bruce Flag Plaza.
Kelleher stepped down as CEO of the Dallas-based airline nearly 10 years ago.