The wristband for a cause craze started in 2004 with Lance Armstrong's bright yellow Livestrong wristband. The proceeds went to raise money for cancer research and celebrities and average Joes alike bought them up like mad. So much so that other organizations wanted in and soon the rubber bands were turning up in all colors of the rainbow.
Lance Armstrong's cancer-fighting charity is facing a tough challenge keeping to its mission while its founder is mired in scathing allegations that he doped and cheated throughout his cycling career.
Livestrong leaders are banking on the good work he's done fighting cancer overcoming any damage done. Charity president Doug Ulman says Armstrong plans to keep a high profile next week during the Livestrong foundation's 15-year anniversary celebrations and in the future.
But crisis management experts say Armstrong should think about stepping away to let the charity focus on its work and avoid getting caught up in the debate over doping.
Armstrong denies doping and has said he'll no longer comment on the accusations.