DFW Eyes Magic City's Experienced Super Bowl Preps

By Ken Kalthoff
|  Sunday, Jan 31, 2010  |  Updated 11:30 PM CDT
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DFW Eyes Magic City's Experienced Super Bowl Preps

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Cowboys Stadium will host the Super Bowl next year.

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North Texas leaders are carefully watching as Miami prepares to host its 10th Super Bowl.

Members of the North Texas Host Committee will attend the Super Bowl in Miami to see how the area deals with transportation and security issues. The Magic City could be considered a pro at hosting; Miami is hosting the Super Bowl for a record 10th time.

The Super Bowl will be held in Cowboys Stadium in Arlington next year, and boosters in North Texas say the Metroplex will see lasting benefits long after the big game.

“To bond this region together, to learn the power of collaboration, what we can do in the region if we work together,” said Bill Lively, president of the North Texas Host Committee.

In addition to the game itself, related events will be spread around the entire North Texas region.

Two Podners Restaurant across the street from Dallas Fair Park will benefit, because the park is the site for the NFC fan rally.

“Some of the sponsors have already contacted us about being part of the catering aspects of it, so we’re real excited,” said owner Fred Conwright.

He has attended Super Bowls before.

“People are spending money, and they have no concern about what they spend," he said. "So it’s a very exciting thing, and I’m glad to see Dallas finally host it.”

Cowboys Stadium has seen big crowds before, but could set a Super Bowl attendance record with more than 100,000 tickets. That many out of town visitors are expected to come to North Texas just to attend all the other events that will spread around the region.

Locals are expected to visit those events, too.

“Restaurants, hotels, theaters, concert halls, museums -- they’ll all benefit from this,” said Bill Lively, president of the North Texas Host Committee. “It will be something we’ve never experienced before in our entire history.”

Dallas alone will have the media headquarters at the Sheraton Hotel, the NFL headquarters at the Hilton Anatole, the NFL Fan Experience at the Dallas Convention Center and a May preview concert at the Winspear Opera House.

“There’ll be traffic plans to provide access for people to all these venues,” Lively said.

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