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Could Interest in the Cowboys Decline?

The Cowboys are a .500 team but they remain a major television draw

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    As Richie Whitt pointed out on this very blog earlier today, the Dallas Cowboys--while flawed to the core--seem to be in no danger of losing their place as the most visible football team on the planet. Richie notes that attendance and television ratings haven’t much suffered from three consecutive 8-8 finishes and not a sniff of the playoffs since 2009.

    It forces one to wonder, is this interest--at least from the home crowd--sustainable?

    This past year has brought a new brand of outrage on the part of Cowboys fans. There’s the website/movement called “It’s Jerry’s Fault,” and before that, there was a White House petition to get Jones to step down as GM/autocrat of the Cowboys.

    But according to history, this will have no effect--not on Jerry’s grip on the team and certainly not ratings.

    It’s easy to forget--probably because we’ve all tried--that the Cowboys finished 5-11 three straight seasons, from 2000-2002. And the attendance didn’t go down. The TV ratings didn’t go down. The Cowboys are more profitable now than ever.

    So sure, justifiably frustrated fans are finding new and creative ways to voice their displeasure with Jerry. But if history is any indicator, it won’t make much difference where his pocket book is concerned. And, until it does, it doesn’t seem likely that anything will change.

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