This Exclusive J.C. Penney T-shirt Comes With a Dallas Cowboys Experience

If you see long lines Friday morning at one of J.C. Penney's 15 North Texas stores, here's why:Plano-based Penney is selling 1,000 exclusive T-shirts it designed with the Dallas Cowboys. These T-shirts come with an experience that's still rare in North Texas. The $20 shirt is your ticket to tour the Ford Center at The Star, the Dallas Cowboys training camp in Frisco. Customers will be able to pick a designated date. Credentials issued with the purchase include a $10 voucher to buy refreshments during access to the $1.5 billion complex that opened last year.The shirts go on sales when the stores open at 10 a.m. on Friday.The Penney stores in Arlington and Frisco will have a few more of the T-shirts than Penney's other stores. That's because The Parks at Arlington and Stonebriar Centre in Frisco are closest to where the Cowboys play and practice, said Penney spokeswoman Sarah Holland. Here's the hitch from Penney, in order to buy the shirt, you have to be a Penney Rewards customer. They'll sign you up at the register as part of the checkout process, she said. Penney just upgraded its reward program with the intention of signing up more customers.This promotion with the Cowboys is only happening in North Texas for now, Holland said. Unlike other professional teams, "we sell a lot of licensed Cowboy merchandise across the country," she said. "Everybody loves the Cowboys."I don't usually write about flat-out promotions, but this one is sparking lots of interest. And now I get to share my Twitter Moment @MariaHalkias from when I visited The Star:   Continue reading...