American Airlines' redesign and re-launch of a Web site, aimed specifically at female travelers, reflects the fact that women are now the biggest decision makers when it comes to buying airline tickets.
![](https://media.nbcdfw.com/2019/09/DFW-1.png?fit=2060%2C847&quality=85&strip=all&w=400&h=44&crop=1)
American Airlines' redesign and re-launch of a Web site, aimed specifically at female travelers, reflects the fact that women are now the biggest decision makers when it comes to buying airline tickets.