Olympic gold medalists Ted Ligety, Evan Lysacek and Kelly Clark are among those kicking off the U.S. Olympic Committee's Road to Sochi tour, beginning in New York on Oct. 29 — the start of the 100-day countdown to the Winter Games.
The program in Times Square is the first of 13 events across the country.
Other stops include Boston during the U.S. Figure Skating Championships and Park City, Utah, during Olympic trials for Nordic Combined and ski jumping.
Ten USOC sponsors are taking part in the Road to Sochi program, which is six more than participated in the last pre-Olympic tour. The increase is a key part of chief marketing officer Lisa Baird's ongoing effort to keep revenue flowing in to support athlete training.