The NFL purchased Maestro's service for the competing team owners, their staffs and all of the players of both teams.
The 110-employee company hopes it means more nationwide exposure that it might not have had otherwise.
"It is the first time that the Super Bowl is actually giving a service like this to anybody, so, hopefully, we're looking to start talking to next year's Super Bowl committee, hopefully giving them the same kind of service we gave this year’s," Maestro founder Adam Alfia said.
Maestro operates 24 hours per day. It claims to be able to help callers with any question or service they can think of.
It’s caller ID-based, so customers are greeted by name.
“As people start using it, it actually becomes addicting,” Alfia said. “Because you rely on the service, anytime you call up, they're there for you, 24 hours a day, and do anything. There's no bounds to what we do.”