Coupons are making a comeback in today's bad economy, but not in the way your mother used them.
More than 38 million Americans are expected to use online coupons this winter, according to Simmons Market Research Bureau, up 22 percent from last year.
"I think they are pretty cool," online shopper Laura Carbajal said. "I save a lot of money with them."
Retailers are flooding consumers' inboxes this holiday season with offers in an effort to drive sales.
"I'm getting ones that are 40 percent off one item, free shipping on purchases $75 dollars or more," Carbajal said.
Weinstein said he believes it is one reason many companies are making the switch from more traditional coupons to high-tech ones.
"I think retailers are desperate and trying everything they can to get people to spend money," he said.
A shopper walking into DSW in North Dallas with an online coupon in hand said, "It's working. That's why I came here today."