Bids rolled in for the Grand Champion Steer on the last day of the Fort Worth Stock Show and Rodeo.
In the end, 'Cupid Shuffle' went for $300,000, the highest amount ever paid in the Junior Steer Competition, and Ryder Day will get to keep every penny.
"It's pretty special and amazing that this happened. I'm very surprised," Ryder said. "He's super sweet and it's been a very special year for us to have him and take care of him."
The 12-year-old from Meadow, Texas, plans to save the money for college, and to invest it back into his family's ranch and show cattle.
Gary and Kathy Buchholz of GKB Cattle in Waxahachie had the winning bid, which topped the previous auction record of $240,000.
The Buchholz's said they had their hearts set on 'Cupid Shuffle,' a Hereford.
"We wanted to set a record, because it's been a long time since a Hereford's done it, Gary Buchholz said. "We made up our minds last night we were going home with that steer."
It is the first time a Hereford has won the competition since 1982.