These Aren't Your Mother's Coupons - NBC 5 Dallas-Fort Worth

These Aren't Your Mother's Coupons

Shoppers point, click their way to holiday savings

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    These Aren't Your Mother's Coupons
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    New Milford's school board decided to back a proposal to provide some online high school courses for credit. The policy committee will review the proposal before sending it back for a final vote.

    Coupons are making a comeback in today's bad economy, but not in the way your mother used them.

    More than 38 million Americans are expected to use online coupons this winter, according to Simmons Market Research Bureau, up 22 percent from last year.

    "I think they are pretty cool," online shopper Laura Carbajal said. "I save a lot of money with them."

    These Aren't Your Mother's Coupons

    [DFW] These Aren't Your Mother's Coupons
    Coupons are making a comeback, but not the ones your mother used.
    (Published Thursday, Dec. 11, 2008)

    Retailers are flooding consumers' inboxes this holiday season with offers in an effort to drive sales.

    "I'm getting ones that are 40 percent off one item, free shipping on purchases $75 dollars or more," Carbajal said.

    There are also online coupon services at Web sites such as CoolSavings.com, RetailMeNot.com and Coupons.com. The sites offer discounts on everything from Pillsbury cookies to PlayStations.

    "It's a lot more cost-effective and cheaper to send promotions over the Internet than through the U.S. Postal Service," said Bernard Weinstein, University of North Texas' director of economics.

    Weinstein said he believes it is one reason many companies are making the switch from more traditional coupons to high-tech ones.

    "I think retailers are desperate and trying everything they can to get people to spend money," he said.

    A shopper walking into DSW in North Dallas with an online coupon in hand said, "It's working. That's why I came here today."