Borders to Open Pop-Up Express Store in DFW

By Frank Heinz
|  Thursday, Sep 30, 2010  |  Updated 12:00 PM CDT
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Borders to Open Pop-Up Express Store in DFW

SL

The seasonal borders stores will be much smaller than the traditional location.

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Borders Books is opening a seasonal-only Borders Express store in Plano's Collin Creek Mall this fall.

The store, which will be open by Oct. 25, will only stay open until the end of January and will sell best-selling books, toys, e-Readers and related accessories.

“The majority of these stores are located in malls where we had a presence at one time,” said Mike Edwards, CEO of Borders, Inc. “Where it didn’t make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers. We’re thrilled to once again be part of these communities.”

The Plano location is the only Borders Express location planned for Texas, though there will be 25 locations nationwide.

Other retailers, like Toys R' Us, are also opening holiday-only pop-up stores.

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