An Oklahoma casino took advantage of Dallas' newest landmark Tuesday night, projecting an ad onto the side of the "Leaning Tower of Dallas."
An ad for Choctaw Casino & Resort in Durant, Oklahoma appeared on the side of the tower Tuesday night saying, "Have Better Luck With Us."
“Yesterday once we realized the building was still there, one of our art directors had a great idea for capitalizing on that," said Cassandra Grenfield, strategist and producer for The Richards Group.
The ad agency's building sits on the other side of the Central Expressway, giving employees a birds-eye view of "Leaning Tower of Dallas."
An ad for Choctaw Casino & Resort in Durant, Oklahoma was projected on the side of the tower Tuesday night. Demolition crews began to use a wrecking ball to take down the remaining portion of the building on Monday, but the development company said Tuesday it could takes days or weeks to completely finish the demolition process.
“It’s been fantastic, you’ve literally had nose prints form watching it every day it’s in our backyard, it’s fantastic," said Glenn Dady, Creative Director for The Richards Group. In Dec., he was announced as the successor to the company's founder, Stan Richards.
Dady said he too has enjoyed the "Leaning Tower of Dallas" and watched the creation of it from his office when the initial implosion took place.
“I was here the day that it went down and my grandson with a photograph with his finger holding it up," he said.
The agency's decision to turn the concrete slab into a billboard for one if its clients was an idea that came up very quickly.
Grenfield said the thought to create a real-life meme came to fruition around noon on Tuesday, they then had to get Choctaw to agree. Once the casino gave them the green light, the agency reached out to one of its vendors to project the image.
The vendor had to build a riser near their parking lot to put the heavy-duty project on.
They waited until it was dark and at 7:45 p.m. the ad came to life. It only lasted until 9 p.m.
“We knew that once the building was still standing, that there were going to be tons of internet memes and continued messaging about that and so and so it was a great opportunity to incorporate Choctaw and make them part of that culturally relevant moment," said Grenfield.
“People are giddy here today, it’s really fun looking at it, lots of congratulations," said Dady about the reception to the billboard.
Monday, demolition crews began using a wrecking ball to take down the remaining portion of the building, kicking off a process that may take three to four days to complete.
In between, the "Leaning Tower of Dallas" became a social media sensation, with people stopping by to strike a pose with what remained of the structure.
Wednesday afternoon they had to suspend using the wrecking ball due to the wind.
Taylor Slovak
Taylor Slovak, Parker Newman age 4
Taylor Slovak
Taylor Slovak, Parker Newman age 4
Taylor Slovak
Taylor Slovak
Taylor Slovak
Parker Newman age 4
Taylor Slovak
Parker Newman age 4
Parker Newman age 4
Nancy Infante
Leaning Tower of Dallas
Larry Green
Safe way to bring down leaning tower of Dallas
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Crystella McIvor
Had So Much Fun With The Family & Seeing So Many Peeps Enjoying The Unique & Memorable Moment In Dallas History. #buildingrefusestofall #dallasstrong #famous #infamous
Daniel Murie
Man painting leaning tower of Dallas
Miss Diaz
Kristin Diaz and David Rancken at the Leaning Tower of Dallas.
Greg Austin
If I could just take it down!
Laura Pacheco
We were trying to have it appear as if Trudy’s nose is touching the building, but very difficult with dogs to do this. They are collies, so they have the long noses, which we thought would be funny in theory. Much harder to accomplish!
Follow trudyandtobythecollies on Instagram.
Laura Pacheco
We were trying to have it appear as if Toby’s nose is touching the building, but very difficult with dogs to do this. They are collies, so they have the long noses, which we thought would be funny in theory. Much harder to accomplish!
Follow trudyandtobythecollies on Instagram.
Leigh Ann Adam
Leigh Ann And Jeremy from star 102.1 “Leaning Tower of Pizza”.
Deborah Moon
My daughter, Melissa Marcelloni doing her part.
Deborah Moon
My daughter, Melissa Marcelloni doing her part. The other people are too. At a different angle. Thought you would like both.
Meredith
I came in like a wrecking ball. 😉
sherry sutphen
Leaning Tower of Dallas
Soraya Colli
Leaning Tower of Dallas!
Soraya Colli
Leaning Tower of Dallas!
Dianne Wordlaw
In the rain trying to sit this building up straight well it’s our leaning toward in Dallas
David Stapleton
My photo from leaning tower Dallas.
Maria M.
Maria trying to hold it up.
Maria M.
My son Danny trying to hold it up.
Luis V
Leaning Tower of Dallas pic
Luis V
Leaning Tower of Dallas pic
Jason & Jenn Baskett
Halley, age 7, was excited to get a chance to see Dallas’ own Leaning Tower after hearing about the implosion gone wrong on the radio and the news. Who needs a trip to Italy when you can take a family day in the big city?!?
JD Clayton
Friday night has brought out many people to see the tower as crowds of people are seen taking photos at sunset
@SandyKulkarnee via Twitter
Finally made it to this iconic #leaningtowerofdallas, man-made #wonder in #Dallas captured in my hands before this #landmark vanishes!
Andrew Lloret
Leaning tower pic
Amber Albanese
Leaning tower of Dallas
Amber Albanese
Leaning tower of Dallas
@duran037 via Twitter
#leaningtowerofdallas Antonio visiting Dallas’s own leaning tower!!
@erinbiry on Twitter
Limited Time Only!
#leaningtowerofdallas
@600camp on Twitter
David Coale @600camp
9h
#leaningtowerofdallas #appellatetwitter #appellateplaces
Will Maddox via Twitter
Big things happen here! #tourism #leaningtowerofdallas
Benjamin Bratcher via Sandra Velázquez
Whenever a new landmark is established right next to your home, you have to take a picture with it! Ladies and gentlemen, I present to you the Leaning Tower of Dallas! #LeaningTowerOfDallas #DallasLandmark
@leonvansam via Instagram
Visited the Leaning Tower of Dallas yesterday! #puppylove #leaningtowerofdallas
@KdSuddock via Twitter
@NBCDFW my BF took this photo of me and the #leaningtowerofdallas shortly after the implosion #fail
Sally McMullin
This morning on my way to physical therapy I decided to go capture a good pic of this building. Well someone from @nbcdfw was there & captured this.
Kelley Breeding
Fawaz S. Anwar
Only in Dallas #leaningtowerofdallas
Russ Hearn
@vjuko checking out the newest tourist attraction here – The #leaningtowerofdallas
Kristina L. Humenesky
Choctaw Casino & Resort made a fun parody on the leaning tower of Dallas tonight.
