Iconic Coach, of Luxury Bag Fame, Announces Surprise Name Change
The CEO says the name "speaks to creativity, craftsmanship, authenticity and inclusivity"
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The company is moving in a new direction.
What to Know
Coach is changing its name to Tapestry at the end of the month; it'll also change its NYSE ticker symbol from "COH" to "TPR"
CEO Victor Luis says the name Tapestry "speaks to creativity, craftsmanship, authenticity and inclusivity"
He said the company has been working for years to expand beyond the Coach brand
To better incorporate all of the brands it now owns, the storied Coach company of New York is changing its name to Tapestry.
The luxury goods company that came to prominence in the "Mad Men" era now owns brands like Stuart Weitzman and Kate Spade & Co. as well. CEO Victor Luis said Wednesday that the name Tapestry is more inclusive.
Coach acquired Stuart Weitzman in 2015 in a deal valued up to $574 million. It spent $2.4 billion for Kate Spade this year, seeking to broaden its appeal.
"We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands," Luis said in a company release.
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The grandma pizza at King Umberto's in Elmont comes in at No. 68 on The Daily Meal's list of America's 101 best pizzerias.This is a generic image and does not reflect King Umberto's.
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The "Regina" at Paulie Gee's in Brooklyn comes in at No. 50 on The Daily Meal's list of America's 101 best pizzerias.
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The sausage pizza at Denino's on Staten Island comes in at No. 38 on The Daily Meal's list of America's 101 best pizzerias.
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The cheese pizza at New Park Pizza in Queens comes in at No. 36 on The Daily Meal's list of America's 101 best pizzerias.
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The "Popeye" at Co. in Manhattan comes in at No. 35 on The Daily Meal's list of America's 101 best pizzerias.
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The thin crust pie at Star Tavern in Orange comes in at No. 34 on The Daily Meal's list of America's 101 best pizzerias.
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The sausage and mushroom pie at Zuppardi's in West Haven comes in at No. 33 on The Daily Meal's list of America's 101 best pizzerias.
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The "Spicy Spring" at Prince Street Pizza comes in at No. 20 on The Daily Meal's list of America's 101 best pizzerias.
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The margherita pizza at Roberta's in Brooklyn comes in at No. 17 on The Daily Meal's list of America's 101 best pizzerias.
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The margherita pizza at Totonno's in Brooklyn comes in at No. 13 on The Daily Meal's list of America's 101 best pizzerias.
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The cheese pizza at Patsy's, a New York pizza legend, comes in at No. 12 on The Daily Meal's list of America's 101 best pizzerias.
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The Brussels sprout pizza at Motorino comes in at No. 11 on The Daily Meal's list of America's 101 best pizzerias.
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The pepperoni pizza at Lucali in Brooklyn comes in at No. 10 on The Daily Meal's list of America's 101 best pizzerias.
Adam Kuban / Flickr
The vodka sauce pizza at Joe & Pat's Pizzeria on Staten Island comes in at No. 9 on The Daily Meal's list of America's 101 best pizzerias.
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The tomato pie at Sally's Apizza in New Haven comes in at No. 8 on The Daily Meal's list of America's 101 best pizzerias.
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The "Classic Round Pie" at Di Fara in Brooklyn comes in at No. 6 on The Daily Meal's list of America's 101 best pizzerias.
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The "Kesté" at Kesté comes in at No. 4 on The Daily Meal's list of America's 101 best pizzerias.
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The "Italian Bomb" at Modern Apizza comes in at No. 3 on The Daily Meal's list of America's 101 best pizzerias.
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The "Boom Pie" at John's of Bleecker Street, a popular tourist spot and New York pizza institution, comes in at No. 2 on The Daily Meal's list of America's 101 best pizzerias.
Nicholas Guarracino / Flickr
Surprise, surprise. The white clam pie at the iconic Frank Pepe Pizzeria Napoletana in New Haven comes in at No. 1 on The Daily Meal's list of America's 101 best pizzerias.
The change is part of Coach's pursuit of younger shoppers who may not feel the same draw to store windows on Manhattan's 5th Avenue.
Coach began as a small workshop in Manhattan in 1941, and became a fashion powerhouse in the early 1960s though innovate designs.
Coach Inc. will also be changing its ticker symbol on the New York Stock Exchange from "COH," to "TPR." Shares of the company declined more than 2 percent to $39.11 in morning trading.
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