Frisco RoughRiders Unveil New Identity, New Plans for Ballpark

Less than a year after a new ownership group took over the Rangers AA affiliate, the Frisco RoughRiders are rolling out a multi-million dollar brand reboot. The team unveiled a new Teddy Roosevelt-era RoughRider identity on Thursday, including new variations of the traditional red, white and blue team colors. The team’s Dr Pepper Ballpark is also undergoing a major renovation, including the installation of a new HD video board and LED signage.