Dallas-based AT&T has announced an "exclusive, multi-year" partnership to produce content featuring Taylor Swift.
The deal has Swift headlining a concert set for Saturday, Feb. 4 in Houston — the night before Super Bowl LI.
The show would be AT&T's 12th annual event leading up to the year's biggest football game.
Swift tweeted a photo of an AT&T jersey with the caption, saying "Thanks @ATT, this is gonna be fun."
The company said further details of the deal would be announced at a later date.