toys

Build-A-Bear Workshop Inc. collaborated with RuPaul, the host of “RuPaul’s Drag Race,” to create RuPaul Bear.

Mattel is relaunching its Barney franchise through a series of television, film and YouTube videos to be followed by toys, books, clothing and accessories.

Do you clean your child’s toys? If not, you probably should. Certain toys may contain more germs than your toilet seat. Here are 8 you should clean or toss.

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022

The Toy Insider’s Laurie Schacht is highlighting some of the hottest toys of 2022.

The Toy Insider’s Laurie Schacht is highlighting some of the hottest toys of 2022.

The Toy Insider’s Laurie Schacht is highlighting the budget-friendly toys of 2022.

A fourth grader at Jim Spradley Elementary in Frisco is encouraging kids to share with an app she invented called “Toy Share.”

A fourth grader at Jim Spradley Elementary in Frisco is encouraging kids to share with an app she invented called “Toy Share.”

The Barbie brand is gearing up for the big screen in July 2023. The doll was struggling for years until a major revamp of its themes and Mattel’s leadership.

Toys”R”Us will open shops inside every Macy’s store in the U.S. by mid-October, part of a rollout that began last year, the companies announced in a release on Monday.

Kerri Wilmont, A.K.A “The Toy Queen,” is back with the top must-have toys for your kids this summer. MORE: ToyQueen.com | FiveBelow.com | Amazon.com | Lowes.com | Target.com | BigMouthInc.com

Mattel’s Fashionistas line will be Barbie’s most inclusive line yet

When Pedro Flores came to the U.S. in 1915, the Filipino businessman saw an opportunity to turn the yo-yo, a simple toy that has existed in some form for centuries, into a best seller. But first, he added a key innovation that allowed the yo-yo to “sleep.” Get to know Flores and his place in AAPI heritage.

Visitors to Babyland General Hospital aren’t referred to as customers; they’re going to be parents. And don’t you dare call it a toy store. “We are a hospital for babies. We do not sell dolls,” says Tina Crocker, who pulls the Cabbage Patch Kids out of the ground, delivering them into the world. Greg Bledsoe takes the Family Geography Project...

Mattel details how it plans to capitalize on its turnaround and expand its film and TV content, consumer products, and digital and mobile gaming segments.

Hasbro and Mattel reported fourth-quarter earnings this week, showcasing continued strength in the toy industry — with diverging views on its future.

Mattel said it won the license to make toys based on Walt Disney’s princess lineup, while Hasbro extended its deal with Lucasfilm for “Star Wars.”

Toys R Us is taking another shot at opening up a store in the United States after its comeback plans were thwarted earlier this year due to the Covid pandemic.