Easy Bake Turned Off - NBC 5 Dallas-Fort Worth

Easy Bake Turned Off

Kids’ toy falls victim to government regulations



    by Bruce Felps

    NBC’s Brian Williams delivered the news as only he can deliver news — in a straightforward, deadpan style even though the subject was a kids’ toy.

    Seems government intervention knows few, if any, bounds, and its ban on old-school incandescent bulbs pulled the plug on Easy Bake Ovens. No more kiddie-cakey goodness from the toy oven that relied on heat generated by a regular 100-watt incandescent light bulb, or “liite bub” as we say in Texas.

    Hasbro won’t take the unscrewing lying down, of course. The toymaker will find another, legal, source of heat and overhaul the product. Still, the end of a playtime era draws nigh.

    No more playing house where the husband-boy goes to work and digs a hole in the backyard while the wife-girl bakes him a little chocolate soufflé as a reward. No more seeing what happens to bugs in the Easy Off, but then again, that’s what microwaves are for now.

    But what toy is next on the government’s hit list?

    They can take my Silly Putty when they pry it from my cold, dead fingers.

    Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He misses Jarts. Nearly killed his sister with one.