From the For What It’s Worth Department: Dallas-Fort Worth ranks No. 8 among U.S. cities in terms of business people connected via social networking sites.
According to a firm called NetProspex — a kind of business-to-business networking hub, maybe — DFW business people cross-pollinate Facebook, Twitter, LinkedIn, and six other social media networks with more fervor than only seven other major cities — in descending order, San Francisco; San Jose, Calif.; New York City; Ventura, Calif.; Austin; Stamford, Conn.; and Seattle.
The company uses what it calls the NetProspex Social Index, or NPSI — wonder if they pronounce that “nipsy?” — to calculate " ‘the number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address,’ and ‘social connectedness,’ determined by tracking ‘the number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections.’ "
That explains it.
That also provides a great excuse to employees, caught trolling the social media waters on company time, to say, “But boss, I’m just qualifying potential new accounts and raising our nipsy quotient.”
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Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He might be on LinkedIn … he’s not sure.