Baylor let a 12-point lead midway through the second half evaporate and scored only one field goal in the final 3:29 of the game in its fifth straight loss. Back-to-back steals by Michael Prince and D'walyn Roberts with less than 2 minutes remaining kept the Bears from pulling close down the stretch.
Curtis Jerrels scored 20 points and Kevin Rogers added 17 points for Baylor (15-8, 3-6 Big 12).
Texas Tech (11-12, 2-6) outrebounded the Bears 38-27.
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Baylor missed only one free throw in 23 attempts but it wasn't enough.