After taking criticism for its silence on racism, the NFL is taking action.
The league announced Thursday it will devote $250 million over the next 10 years to combat systemic racism and support the battle against ongoing injustice.
The NFL is growing our social justice efforts through a 10-year total $250 million fund to combat systemic racism and support the battle against the ongoing and historic injustices faced by African-Americans. The NFL and our clubs will continue to work collaboratively with NFL players to support programs to address criminal justice reform, police reforms, and economic and educational advancement. In addition to the financial commitment, we will continue to leverage the NFL Network and all of our media properties to place an increased emphasis on raising awareness and promoting education of social justice issues to our fans and help foster unity.
Last week, Roger Goodell, the league's commissioner, apologized for not listening to the players previously about racism.
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His comments came after players took to social media and said there was a lack of support from the league in dealing with racism and they demanded change.
Among those taking part in the video were Dallas Cowboys running back Ezekiel Elliott, former Hebron High School and current New York Jets safety Jamal Adams and Tyler native and current Chiefs quarterback Patrick Mahomes.
The video was viewed millions of times and delivered a clear message to the league asking for their support in combating racism.