Sean Avery Falls Into the Gap

Sean Avery's adventures in the world of fashion took another turn yesterday when The Gap announced that the brand new Dallas Stars winger is going to be one of the celebrities featured in the company's Fall marketing campaign.

Also appearing in the ads along with Avery are Liv Tyler, Ginnifer Goodwin, Hugh Dancy, Edgar Ramirez, Catalina Sandino Moreno, Melvil Poupaud, Clemence Poesy, Nate Parker, Joe Anderson, Georgina Chapman, Julia Restoin Roitfeld, Scott Schuman, Leigh Lezark, David Benioff, Max Lugavere & Jason Silva, Cecilia Dean and Ryan McGinley.

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Here's Sarah Mahoney from Marketing Daily:

The ads, featuring the first full collection by Patrick Robinson, Gap's head designer, rely on portraits of a quirky list of celebrities ... a group that is considerably less recognizable than celebs Gap has used in the past.

As for Avery, he'll be pictured wearing the "Classic V-Neck," soon to be available at your local Gap outlet for $44.95. Then again, perhaps Liv Tyler wearing the "Boyfriend Cardigan," might be more your speed. For those of you who might actually be interested in what Avery ought to be expected to produce on the ice next season in Dallas, click here.

HT: Andrew's Dallas Stars Page.

For a behind the scenes shot of Avery at the photo shoot, look after the jump.

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