Dallas Mavericks' player Dwight Powell encouraged students to keep reading Friday in a virtual appearance as part of the 40-day Mavs Reading Challenge.
In a video that was shown Friday for a African American Read-In Day, the Mavs center and power forward read Crown: An Ode to the Fresh Cut to Dallas ISD students who were tuned in on Zoom.
But before he got started, Powell impressed upon students the importance of reading.
"It's something I try to do every single day, it's something I can do to take myself out of the moment and just relax, but also it's a way I can learn, it's a way I can explore my curiosities, I can test my imagination," Powell said in the pre-recorded video. "There's a lot of benefits and they don't stop after school, it's something you'll carry through the rest of your life."
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The challenge — presented by the Mavs and Whataburger — kicked off Jan. 14 and runs through March 31 and is aimed at improving reading literacy.
For the challenge, K-12 students are asked to read or be read to for a minimum of 20 minutes per day for 40 days, and to log that time.
Students who complete the challenge by March 31 will get a Whataburger certificate of completion, Whataburger Jr. coupon and a Mavericks swag bag, according to the Mavericks.
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The Mavericks and Whataburger are also donating 500 books to the Charles Rice Learning Center.
For more information, visit the Mavs Reading Challenge website.