These days, the Big 12 simply replaces one top-ranked football team with another.
Sounds great, unless you're the coach of the No. 1 team that lost to its biggest rival and now must prepare for the latest in a series of nationally ranked opponents.
Oklahoma's Bob Stoops says the conference is the best it's been in his nine years with the Sooners.
That was probably easy to say after OU fell to fourth with a 45-35 loss to Texas, the new No. 1.
The Big 12 has become a football league of halves -- half the teams are ranked, and the conference fills nearly half of the top 10 nationally.
Missouri fell eight spots to 11th with an upset loss to Oklahoma State, but that's OK. The Cowboys jumped into the top 10 at No. 8. Texas Tech is seventh.
Kansas is No. 16.
Coaches give the credit to the quarterbacks and offenses, which make the national rankings for stats look a little like the polls.
Five of the top 11 offenses and six of the top 10 quarterbacks nationally come from the Big 12.
