North Texas Super Bowl Committee Wants to Take Another Snap

Effort is under way to bring the big game back to North Texas

Organizers of last year's North Texas Super Bowl are ready for another.

After Sunday's game, the next three Super Bowls already have their host city. But Super Bowl 50 in 2016 and the years beyond don't yet have hosts.

Bill Lively, president of the North Texas Super Bowl Host Committee, said the group is expected to meet with the Dallas Cowboys next week to begin planning for a bid.

But there's only so much they can do at this point.

"The NFL has changed its procedures on how it invites franchises to bid for the game," he said. "And they have not yet affirmed what the process will be for Super Bowl 50 -- that's the next one that's available, 50, 51 and beyond."

But once the NFL finalizes its process, Arlington will begin making its case, he said.

"Cowboys Stadium is the finest football facility in the world," Lively said. "It seats a tremendous capacity. It has all the amenities for players and audience. We are the fifth-largest media market in the country. We're the fourth-largest metroplex. We're a football haven, and we've got the Dallas Cowboys, so there's every reason to bring the game back here soon."

That's hard to argue with -- unless, of course, you're one of the few hundred fans whose Super Bowl experience at Cowboys Stadium last year wasn't as super as expected.

Lively said the ticket mishap -- in which fans were sold tickets to the game only to be turned away at the gate because their seats no longer existed -- should have never happened. But he was quick to add that the game was largely a success -- other than that and the weather.

"The game was a tremendous gate," he said. "It was a competitive game by storied franchises, it was good until the end for good TV ratings -- lots of income for the NFL and lots of income for the region."

Contact Us