Dallas Cowboys star running back Ezekiel Elliott has been fined $26,739 for unnecessary roughness for leading with his helmet and making contact with the Eagles' Corey Graham in a Week 14 game.
The fine, announced by the NFL on Saturday, makes Elliott the first offensive player docked money under the league's new helmet rule. Elliott's act came in the fourth quarter and was replayed several times on TV.
It was the second time in four games Elliott was fined, though hardly for a similar offense the last time. He was docked $13,369 for unsportsmanlike conduct when he put money into the Salvation Army kettle behind the end zone after scoring a touchdown against Washington.
Saints linebacker Demario Davis drew the same $26,739 fine for a similar hit, as did Falcons safety Damontae Kazee and two Colts defensive backs, Malik Hooker and Mike Adams.
The week's biggest fine was given to Atlanta linebacker Deion Jones, $33,425 for fighting. Jones was involved in a skirmish after a hit on Packers quarterback Aaron Rodgers at Green Bay.
Also fined from that game was Packers center Corey Linsley, $10,026 for unnecessary roughness.
Jets cornerback Buster Skrine got a $20,054 fine for his hit on Buffalo quarterback Josh Allen, and teammate Henry Anderson was fined $10,026 for unnecessary roughness. Bills guard Dion Dawkins was docked $20,054 for a chop block.
Miami LB Kiko Alonso also was fined $20,054 for unnecessary roughness.
Tennessee tackle Taylor Lewan got hit for $13,369 for unnecessary roughness. Fined $10,026 for the same offense were Oakland's Johnathan Hankins and Cleveland's Jermaine Whitehead. Washington's Josh Doctson got a $10,026 fine for unsportsmanlike conduct.