Budweiser Didn't Pay Manning for Shout Out - NBC 5 Dallas-Fort Worth
Super Bowl 50

Super Bowl 50

The Panthers battle the Broncos at Levi's Stadium on Feb. 7

Budweiser Didn't Pay Manning for Shout Out



    Budweiser Didn't Pay Manning for Shout Out
    Ezra Shaw/Getty Images
    Peyton Manning #18 of the Denver Broncos looks at the Vince Lombardi Trophy after Super Bowl 50 at Levi's Stadium on Feb. 7, 2016 in Santa Clara, California. The Broncos defeated the Panthers 24-10.

    No, Anheuser-Busch didn't pay Peyton Manning to say he'd be drinking a lot of Budweiser after winning the Super Bowl.

    The company's verified Twitter account said late Sunday, "We didn't know the shout out was coming either, but we're glad it did."

    A-B marketing director Lisa Weser also tweeted, "Budweiser did not pay Peyton Manning to mention Budweiser tonight."

    Then why use his precious seconds on the third-highest rated show in U.S. television history to call out a beer brand?

    Beer Business Daily publisher Harry Schuhmacher tweeted out a possible answer: "He owns a piece of a Bud distributorship."

    Manning also celebrated the win atop a float at Disneyland in Anaheim, California, on Monday.

    A Disneyland spokeswoman didn't immediately respond to a question whether he was paid for the trip.