Barack Obama’s unprecedented ad spending continues to set records.
“From October 21st to October 28th, spending on television advertising in the presidential campaign has totaled nearly $38 million. Over this time period, the Obama campaign spent nearly $21.5 million while the McCain campaign spent nearly $7.5 million. Another $6.7 million was spent by the Republican Party and $2.2 million was spent by interest groups.”
Additionally, the campaign of the candidate who keeps repeating that Americans are tired of attack politics and has built his campaign on a theme of changing the political discourse has sharply upped his negative ad buys “even as McCain’s team has mixed in a little sunshine into what had been one massive ad front of foreboding,” Crain’s Chicago Business reports, citing data from the Wisconsin study.
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“[F]rom Oct. 21-28, 63% of the Obama ads and 79% of the McCain ads were negative. In its previous report, about ads running from Sept. 28 to Oct. 4, the project said that 100% of the McCain campaign’s ads and 34% of the Obama campaign’s ads were negative.”