Perry's New Ad Looks Like Action Movie - NBC 5 Dallas-Fort Worth

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Perry's New Ad Looks Like Action Movie

"Proven Leadership" plays out like two-minute movie



    Fighter jets? Check. Old military photos? Check. American flags waving? Yup.

    They're all showing up in Gov. Rick Perry's new campaign ad for president.

    The ad is titled "Proven Leadership."

    It plays out like a two-minute movie. First, there are pictures of rundown cities and empty stores narrated by President Barack Obama's speeches talking about the economy. The middle of the ad features news anchors and reporters reading the headlines of the day: bleak job growth numbers and bad economic news. Someone even says "President Zero."

    Perry's New Presidential Campaign Ad

    [DFW] Perry's New Presidential Campaign Ad
    Gov. Rick Perry has a new presidential campaign ad that touts him as the candidate who can turn things around.
    (Published Wednesday, Sept. 21, 2011)

    Enter Rick Perry, stage right.

    The final part of the ad shows Perry in a triumphant light, with pictures of his military service, talking about leadership and taking the country in the right direction.

    There's a shot of fighter jets streaking over the sky and waving America flags. And yes, there is even a quick shot of horses trotting on what looks like a beach.

    The ad may seem like a red, white and blue fist pump, but to longtime Perry observers, it's par for the course.

    "I think the only thing that was missing from that ad was him riding in on a white horse to save the day. It's very much a Perry sort of ad," said Michael Moore, a professor at the University of Texas at Arlington.

    Moore said the ad will appeal to GOP voters who want a candidate that is vastly different from Obama.

    "It's definitely 'America's a great place,' 'I'm going to bring leadership back, 'and 'the current administration has ruined this place,'" Moore said.

    The Democratic National Committee's "Rapid Response Team" noticed the ad and sent out emails countering Perry's claims in the ad.

    So far, almost 35,000 have clicked on the video. But whether it works as a campaign tool will be decided by primary voters.

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