'The Bachelor' Casts Matt James as First Black Male Lead

James' casting on the series comes after a campaign was launched urging 'Bachelor' to cast a Black male lead

Bachelor Matt James becomes the first Black bachelor in the franchise's history.
Craig Sjodin/ABC

Matt James has been announced as the new star of "The Bachelor."

The ABC series shared the news with fans on Friday, making James the first Black male lead on the series after 24 seasons. James was originally cast on Clare Crawley's season of "The Bachelorette" just months ago, but production was put on hold due to the coronavirus pandemic.

"It's official...your next Bachelor is @mattjames919!" the Bachelor Twitter account shared.

James' casting on the series comes after a campaign was launched urging "The Bachelor" to cast a Black male lead. In 2017, Rachel Lindsay made history on "The Bachelorette" as the first, and until now, only Black lead of the series.

James, a 28-year-old real estate broker, appeared on "Good Morning America" on Friday to speak about the news, calling his casting on the show, "A step in the right direction."

As James shared on GMA, the news was so much of a secret, his mom didn't even know until today!

"She's going to excited," said James, who is a close friend of Bachelor Nation's Tyler Cameron. "I'm sorry mom, but it's hard for her to keep a secret, so I had to keep it super tight. She's just now finding out, which is kind of a fun way for everyone to participate."

James and Cameron work together with mentorship program, ABC Food Tours.

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