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Krispy Kreme Strikes Sweet Deal With Student Whose Doughnut Side Hustle It Had Nixed

There have been no Krispy Kreme stores in Minnesota for 11 years so Gonzalez would drive 270 miles to a Krispy Kreme store in Clive, Iowa, pack his car with up to 100 boxes then drive back up north to deliver them to customers

Krispy Kreme has reached an agreement with a Minnesota college student who drove to Iowa every weekend to buy hundreds of doughnuts to resell them in the Twin Cities area.

The company said in a statement Monday that Jayson Gonzalez of Champlin can now work with Krispy Kreme as an independent operator. The deal also includes a 500-dozen doughnut donation when he starts up again.

The St. Paul Pioneer Press reported the 21-year-old Gonzalez also announced the deal on his Facebook page. He said he's "pumped" to continue his business.

There have been no Krispy Kreme stores in Minnesota for 11 years so Gonzalez would drive 270 miles to a Krispy Kreme store in Clive, Iowa, pack his car with up to 100 boxes, each carrying 12 doughnuts, then drive back up north to deliver them to customers. 

Gonzalez, also known as "The Donut Guy," charged $17 to $20 per box. He said some of his customers spent nearly $100 each time. Gonzalez said he did not receive a discount from the store in Iowa where he bought the doughnuts. 

Less than a week after the St. Paul Pioneer Press reported on his money-making scheme, Gonzalez received a phone call from Krispy Kreme's Nebraska office telling him to stop. The senior studying accounting at Metropolitan State University in St. Paul said he was told last week his sales created a liability for the North Carolina-based company.

The confectionary giant said in its statement Monday that the "temporary stoppage" was to ensure product quality and regulatory compliance.

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