The big slosh has begun, and the consequences could be disastrous.
Hurricane Florence's leading edge battered the Carolina coast Thursday, bending trees and shooting frothy sea water over streets on the Outer Banks, as the hulking storm closed in with 100 mph (155 kph) winds for a drenching siege that could last all weekend. Tens of thousands were without power.
Forecasters said conditions will only get more lethal as the storm pushes ashore early Friday near the North Carolina-South Carolina line and makes its way slowly inland. Its surge of ocean water could cover all but a sliver of the Carolina coast under as much as 13 feet, and days of downpours could unload more than 3 feet of rain, touching off severe flooding.
Florence's winds weakened as it drew closer to land, dropping from a peak of 140 mph (225 kph) earlier in the week, and the hurricane was downgraded from a terrifying Category 4 to a 1.
But officials and forecasters urged residents in the storm's path to not be deceived by the category downgrade.
"Do not pay attention to the category. That's not the important thing," said NBC News' meteorologist Al Roker. "The storm surge — this is the most dangerous part of the storm."
Flooding is the deadliest factor in hurricanes, both from storm surge and rain, and Florence is set to bring a lot when it makes landfall late Thursday or early Friday, NBC Connecticut meteorologist Kaitlyn McGrath said.
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"You're talking about an enormous wall of water just pushing onshore," likely through multiple high tide cycles, she said, adding that the feet of rain set to fall inland will have a hard time draining.
"The National Weather Service has been referring to this as the storm of a lifetime for the Carolinas, and for good reason," McGrath said.
North Carolina Gov. Roy Cooper warned: "Don't relax, don't get complacent. Stay on guard. This is a powerful storm that can kill. Today the threat becomes a reality."
More than 80,000 people were already without power as the storm approached, and more than 12,000 were in shelters. Another 400 people were in shelters in Virginia, where forecasts were less dire.
Forecasters said that given the storm's size and sluggish track, it could cause epic damage akin to what the Houston area saw during Hurricane Harvey just over a year ago, with floodwaters swamping homes and businesses and washing over industrial waste sites and hog-manure ponds.
"It truly is really about the whole size of this storm," National Hurricane Center Director Ken Graham said. "The larger and the slower the storm is, the greater the threat and the impact — and we have that."
The hurricane was seen as a major test for the Federal Emergency Management Agency, which was heavily criticized as sluggish and unprepared for Hurricane Maria in Puerto Rico last year.
As Florence drew near, President Donald Trump tweeted that FEMA and first responders are "supplied and ready," and he disputed the official conclusion that nearly 3,000 people died in Puerto Rico, claiming the figure was a Democratic plot to make him look bad.
Airlines canceled over 1,400 flights through Saturday and counting, and some airports in the Carolinas virtually shut down. Schools and businesses closed as far south as Georgia. Home Depot and Lowe's activated emergency response centers and sent in around 1,100 trucks to get generators, trash bags and bottled water to stores before and after the storm.
Around midday, Spanish moss blew sideways in the trees as the winds increased in Wilmington, and floating docks bounced atop swells at Morehead City. Some of the few people still left in Nags Head on the Outer Banks took photos of angry waves topped with white froth. By early afternoon, utilities reported about 12,000 homes and businesses had lost power.
Wilmington resident Julie Terrell was plenty concerned after walking to breakfast past a row of shops fortified with boards, sandbags and hurricane shutters.
"On a scale of 1 to 10, I'm probably a 7" in terms of worry, she said. "Because it's Mother Nature. You can't predict."
More than 1.7 million people in the Carolinas and Virginia were warned to evacuate over the past few days, and the homes of about 10 million were under watches or warnings for the hurricane or tropical storm conditions.
Homeless after losing her job at Walmart three months ago, 25-year-old Brittany Jones went to a storm shelter at a high school near Raleigh. She said a hurricane has a way of bringing everyone to the same level.
"It doesn't matter how much money you have or how many generators you have if you can't get gas," she said. "Whether you have a house or not, when the storm comes it will bring everyone together. A storm can come and wipe your house out overnight."
Duke Energy Co. said Florence could knock out electricity to three-quarters of its 4 million customers in the Carolinas, and outages could last for weeks. Workers are being brought in from the Midwest and Florida to help in the storm's aftermath, it said.
At 12 a.m. EDT Friday the storm's eye was about 45 miles (70 kilometers) south-southwest of Morehead, City, North Carolina. The core was also about 50 miles (85 kilometers) east of Wilmington, North Carolina. The storm was moving to the northwest at 6 mph (9 kph).
Scientists said it is too soon to say what role, if any, global warming played in the storm. But previous research has shown that the strongest hurricanes are getting wetter, more intense and intensifying faster because of human-caused climate change.
Florence's weakening as it neared the coast created tension between some who left home and authorities who worried that the storm could still be deadly.
Frustrated after evacuating his beach home for a storm that was later downgraded, retired nurse Frederick Fisher grumbled in the lobby of a Wilmington hotel several miles inland.
"Against my better judgment, due to emotionalism, I evacuated," said Fisher, 74. "I've got four cats inside the house. If I can't get back in a week, after a while they might turn on each other or trash the place."
Authorities pushed back against any suggestion the storm's threat was exaggerated.
The police chief of a barrier island in Florence's bulls'-eye said he was asking for next-of-kin contact information from the few residents who refused to leave.
"I'm not going to put our personnel in harm's way, especially for people that we've already told to evacuate," Wrightsville Beach Police Chief Dan House said.