Ikea has a message for people wanting to converge on its sprawling, labyrinthine stores for giant games of hide and seek: Go play someplace else.
The phenomenon has taken off in the Netherlands where a whopping 19,000 people signed up to a Facebook group promoting a game at Ikea's Amsterdam branch next month. Another 13,000 signed up online for a game in the Ikea store in the city of Utrecht.
But the Swedish retail giant has bad news for folks wanting to hide among its room-like furniture displays: The numbers signing up are getting out of hand and the events have been blocked.
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"We have contacted these pages on social media and humbly asked them to have their hide and seek games somewhere else," Ikea spokeswoman Martina Smedberg in Sweden said Tuesday.