Chipotle Faces Decline in Customer Sentiment After Recent Norovirus, Rodent Incidents - NBC 5 Dallas-Fort Worth
National & International News
The day’s top national and international news

Chipotle Faces Decline in Customer Sentiment After Recent Norovirus, Rodent Incidents

    processing...

    NEWSLETTERS

    Va. Chipotle Store Closed After Reports of Illness

    Chipotle closed a store in Sterling, Virginia, after a “small number” of customers reported symptoms consistent with norovirus after eating at the restaurant. (Published Tuesday, July 18, 2017)

    Between a recent norovirus outbreak at one restaurant and rodents falling from the ceiling at another, Chipotle Mexican Grill is facing a stark decline in consumer’s perception of the brand.

    Credit Suisse’s online sentiment tracker, which measures how consumers feel about a brand, showed the perception of the beleagured Chipotle brand fell to near record lows following the two headline-grabbing incidents last week, CNBC reports.

    "Not surprisingly, online sentiment plummeted in recent days," said Credit Suisse analyst Jason West.