$100k Donation to Buy Toys, Stuffed Animals for Sick Kids

CEO wanted to do something good for the hospital that cared for his son

NBCUniversal, Inc.

Thousands of toys and stuffed animals are the way to comfort sick children after a Dallas man decided to do something good for the hospital that cared for his son.

Employees at Dallas-based Integrity Marketing Group launched a holiday toy drive to benefit Children's Medical Center Dallas.

They blew past the goal of 500 toys and collected more than 3,000.

The company's CEO added to it with a surprise donation of $100,000.

It was all inspired by Bryan W. Adams' son 9-year-old Asher, who was recently a patient at Children's. Adams says he and his family wanted to say thank you, give back and hopefully bring some joy to patients and their families.

“My son was a patient at Children’s during a time their choices of stuffed animals was extremely limited, and this inspired me to rally our employees to have a toy drive," Adams said in a news release. "One of Integrity’s core values is service - seeing our Integrity family come together to support such a worthy cause and surpass our initial goal of 500 toys to bring in 3,000 toys makes me feel so proud of our Integrity family. I hope these toys can bring joy to their patients this holiday season and throughout the year.”

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