Plano-Based Alliance Data Systems Sells Off Epsilon Marketing Division for $4.4 Billion

Alliance Data's core business is operating customer loyalty programs and credit cards for companies

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Alliance Data Systems Corp. is selling its Irving-based Epsilon marketing services business to one of the world's largest advertising companies in a $4.4 billion cash transaction.

Plano-based Alliance Data announced the deal Sunday with Publicis Groupe to coincide with the French company's earnings release. It's expected to close later this year after regulatory approvals.

Alliance Data, a Fortune 500 company with about $8 billion in annual revenue, said it'll buy back shares and pay down debt with the $3.5 billion it expects to net after taxes and deal-related fees.

Read more from our media partner The Dallas Morning News.

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