In 2012, pro golfer Ryan Palmer created a unique charity called the Brighter Smiles Initiative. The idea was inspired by his wife, Jennifer Palmer, a dentist.
The Palmers started raising funds through organizations that donated money with every birdie Ryan Palmer made on tour. That money now goes to this program, which gives under-privileged youth in his home town of Amarillo life-changing free dental work.
They've helped drastically improve the smiles of 26 children.
"We've taken one child who wore a hoodie everyday because she was afraid to look at the mirror because of her smile. Her self-confidence was low, she just didn't believe in herself, and so she now smiles beautiful and more than ever," said Ryan Palmer.
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Now, the Palmers are adding to the Brighter Smiles Initiative by bringing it to Dallas-Fort Worth, since they're now Colleyville residents.
It kicks off this weekend with a concert by country music artist David Nail on Sunday night at the Four Seasons Resort and Club Dallas at Las Colinas pavilion after the AT&T Byron Nelson tournament. Then, the big fundraiser is on Monday. It's a golf tournament featuring 22 pros at the TPC Four Seasons, and one of the players is Dallas native and two-time major champion Jordan Spieth.
"It's going to be a pretty neat event, real first-class. It'll show the guys on tour what I'm doing here in Dallas-Fort Worth, and what I've been doing. And really, get my foundation name into the DFW area," said Ryan Palmer.
Monday's golf tournament will take place at Cottonwood Valley, across the street from the TPC Four Seasons course. The event is free for spectators, which gives DFW golf fans a great opportunity to see some of the best players in the world play at no cost.