Oklahoma State and Purdue play in the inaugural Heart of Dallas Bowl on Tuesday. It will be the third consecutive New Year's Day game played in the historic Cotton Bowl Stadium since the namesake game moved to Cowboys Stadium.
The 2013 game features a new title sponsor, the Heart of Dallas, a new non-profit organization that works with Dallas charities.
"We're not only getting the chance to tell the city of Dallas about what we're doing here in the community but we get to tell the whole country and the world that Dallas has a heart," said Heart Dallas board member Kern Egan. "We're about our people and we're about giving back and that's what we're going to use this game for."
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The proceeds from Tuesday’s game will benefit charities working to end homelessness in Dallas including the Metro Dallas Homeless Alliance.
"A lot of bowl games, don't get this opportunity to help others and it's a great thing that we're helping," said Oklahoma State lineman Lane Taylor.