"This isn't about one city or two or three," said Fort Worth Mayor Mike Moncrief. "It's about all of us."
Arlington's mayor also stressed unity.
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"I haven't seen a hint of jealousy between Dallas and Fort Worth and Arlington," said Mayor Robert Cluck. "It's just a win-win for everybody."
Moncrief added that if the Super Bowl goes well, North Texas could bid for other big events such as the World Cup or even the Olympics.
The meeting was organized by the North Texas Super Bowl XLV Host Committee.
Denton Mayor Mark Burroughs said his city hopes to help by providing volunteers and expects to benefit with packed hotel rooms in the weeks leading up to the Super Bowl.