Dallas-based Mary Kay is celebrating their 50th anniversary with a perfectly pink parade.
The company has organized about 100 pink Cadillacs from across the U.S. to take to the Dallas streets and parade from the AT&T Performing Arts Center in Dallas up to the company's headquarters.
Police will escort the pink parade up the Dallas North Tollway to Addison, then park to "spell out a commemorative message," according to the company's press release.
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The cosmetic company says this is the largest ever rally and caravan of the iconic cars.