It's amazing what a little good publicity will do.
From Facebook to CafePress, the pilot the media calls the "Hero of the Hudson" is everywhere.
Chesley B. Sullenberger the Third was offered the Key to New York City by Mayor Bloomberg.
A Facebook page was set up to honor his heroics -- and he already has more than 66,000 friends.
A USA Today blog even spotted a "Draft Sully for Secretary of Transportation" shirt on CafePress.