Gift Card Promotions: Shoppers Say Companies Aren't Keeping Promises

The NBC 5 Responds team has received dozens of complaints about gift card promotions. Consumers often tell us that the only reason they signed up for a product was because of the gift card.

Take Dr. Kaz for example: She's a busy woman who needs reliable internet service at all times. She said she heard about a promotion with AT&T that offered a $100 gift card after signing up for service.

It sounded like a good idea. So, Kaz accepted the offer.

She had her internet installed, but the gift card never came in the mail. Three months went by and still, nothing.

Kaz said she called AT&T and was told the promotion ended in September.  She wasn't happy, so she asked to speak with a manager.

The woman said she was then offered $50 off her bill. She became increasingly angry because all she wanted was the gift card she was promised.

Kaz called the NBC 5 Responds team and we called AT&T to find out what happened.

"Customer service is a top priority for us, and we were able to resolve this issue with the customer," an AT&T spokesman told NBC DFW.

About a week later, Kaz finally received that $100 gift card along with a $50 bill credit.

If this sounds familiar, here are Samantha Chatman's Solutions: 

• When you sign up for a promotion, always read the fine print.
• Make sure you keep track of the dates: When you signed up and when you can expect the gift card.
• If you don't get anything in the mail or online, call customer service immediately and ask for it. If you wait, it may be too late.

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